Campaign & Narrative

Twelve Weeks of Live Narrative

A meme-coin community that wants to participate. An ARG-style campaign built around real puzzles, real stakes, and real engagement. Twelve weeks of live narrative that turned passive holders into active believers.

What we delivered

• Interactive multi-week narrative with puzzle mechanics and lore layers
• Custom game website with easter eggs, hidden content, and a central community hub
• Tier-based progression system with boosters, rewards, and collectible badges
• Real-world activations tied to on-chain events
• Community co-creation elements that drove organic participation
• Merchandise and collectible strategy integrated into the arc

Names anonymised. Full context on request.